Hi, I’m Sammy James, founder at Leverly, and this is our origin story.
In 2007, we were in full swing, running two award-winning marketing agencies, MarketingAnd and GetStarts.
At the time, our clients started getting more and more leads via web forms (a new channel back then) and watched in frustration how their sales and admission reps wasted new inbound lead opportunities.
Some leads were literally thrown in the trash or just ignored. None were called with any sense of urgency.
This blew my mind. But I realized that the sales teams lacked the process to respond to inbound leads arriving via email or posted to their CRM, if they had one. Administrative tasks drained their energy and took time away from what excited them most—speaking to prospects.