10 Incredible Books to Empower Your Sales Team

By in Sales

By in Sales

Sales is a constantly evolving field that requires individuals to be adaptable, persuasive and efficient. In order for sales teams to stay ahead of the game, it is important for them to learn and improve their skills continuously. One of the most effective ways to do this is by reading books tailored to sales professionals.

These books provide valuable insights and techniques and motivate and inspire sales teams to excel in their roles. In this article, we will introduce 10 books to empower your sales team and drive results.

Coaching Salespeople into Sales Champions

Written by Keith Rosen, a globally recognized authority on leadership development in sales, this book provides a comprehensive guide for managers to coach and develop their sales teams.

It focuses on creating a coaching culture within an organization, where managers act as coaches rather than just supervisors. This book is perfect for those looking to improve their leadership skills and drive performance within their sales team.

Sell or Be Sold

In this book, renowned sales expert Grant Cardone shares his strategies for success in the sales industry. He emphasizes the importance of having a positive attitude, overcoming rejection and mastering the art of persuasion.

As the title suggests, Cardone believes that you are either selling or being sold to in sales, and he provides practical tips and techniques for closing deals.

To Sell Is Human

In this New York Times bestseller, Daniel Pink argues that we are all in sales, regardless of our job titles. He explains how the art of selling has changed and evolved over time and provides readers with valuable insights into effectively persuading others in today’s world.

This book is perfect for sales professionals and anyone looking to improve their communication skills.

Zig Ziglar’s Secrets of Closing The Sale

One of the most iconic salesmen in history, Zig Ziglar shares his secrets on closing deals and winning customers. This book provides valuable lessons on building rapport with customers, handling objections, and ultimately closing the sale. With real-life examples and anecdotes, this book is a must-read for any sales professional looking to improve their selling skills.

No Forms. No Spam. No Cold Calls

In this modern sales age, methods such as cold calling and spamming potential leads are becoming less effective. In this book, Joanne Black presents a refreshing approach to sales by focusing on building relationships and creating referrals.

She emphasizes the importance of leveraging existing networks and providing customer value rather than bombarding them with unsolicited pitches.

More Sales, Less Time

Jill Konrath’s book provides valuable time management techniques for sales professionals, allowing them to improve their productivity and close more deals in less time. This book is perfect for those looking to streamline their sales processes and maximize efficiency.

Influence: The Psychology of Persuasion

Written by renowned psychologist Robert Cialdini, this book explores the principles of influence and how they can be applied in sales. Cialdini breaks down the psychology behind people saying “yes” and provides practical tips for influencing others to your advantage. This book is perfect for those looking to understand human behaviour and use it to their advantage in sales.

Pitch Anything

Oren Klaff shares his unique approach to pitching and closing deals in this book. He emphasizes the importance of creating a strong first impression and structuring your pitch to engage your audience. This book is perfect for those looking to improve their presentation skills and close deals confidently.

The Ultimate Sales Machine

This book, written by business coach Chet Holmes, provides practical strategies for achieving sales success. It focuses on creating organisational systems and processes to generate sales consistently. This book is perfect for those looking to improve their sales processes and drive sustainable growth.

The Sales Acceleration Formula

In this book, Mark Roberge shares his experience of scaling HubSpot’s sales team from 1 to over 450 employees and achieving over $100 million in revenue. He provides a step-by-step guide on creating a predictable and scalable sales model, making it a must-read for anyone looking to grow their business and achieve sustainable success.

Why Books are Important for the Sales Team

Caught in the spin cycle of sales techniques, feeling like you’re running in circles? Hitting the books can be a game-changer! Reading sharpens the mind and equips sales teams with essential strategies and skills in today’s competitive market. Each book is a cheat sheet of winning moves from the pros who have aced it.

Staying relevant is key—no one wants to be a one-trick pony. The sales arena evolves at breakneck speed, and books provide a golden ticket to keep up with trends. They condense years of experience, research, and insights into a digestible package.

Plus, they’re cheaper than seminars or courses and can be revisited anytime. Ready to transform your team from sales rookies to ringmasters? Dive into the next read!

Harness the Power of Leverly in Your Sales Strategy

Dive into these essential readings and fuel your sales team with knowledge and strategies. Practical application is key. How we effectively use that knowledge in the digital age? Meet Leverly—an innovative platform to amplify your sales squad’s power.

Why is dialling numbers a waste of time? With Leverly, your team instantly connects with leads at the push of a button. Imagine shifting focus from mundane tasks to engaging conversations that close deals.

Leverly offers intelligent prioritization, ensuring your team hits the sweet spot without wasting time. Picture a sales team fueled by top-tier knowledge and cutting-edge tech, soaring sales numbers!

Ready to watch your sales team become champions? Leverage Leverly, and make every second count.

Frequently Asked Questions

What makes these sales books different from the countless options out there?

Each book on our list brings something unique to the table, be it time-tested strategies, cutting-edge techniques, or innovative psychology principles that together shape a successful sales mindset.

Can someone outside of the sales profession gain value from these reads?

Absolutely! While tailored for sales, the skills covered—from persuasion to productivity—are universal and beneficial across many professions and daily interactions.

I’m swamped with work. How can these books help without overwhelming me?

Time is precious, and that’s why these books are chosen to provide new insights efficiently, focusing on transformative ideas that you can quickly integrate into your workflow for immediate results.


Arming your sales teams with these transformative reads isn’t just about hitting quotas—it’s about revolutionizing their approach to sales. Dive into any of these top-tier books, and you’ll unlock a world of untapped potential, learning from the masters of the trade.

It’s time to stop spinning your wheels and start powering your sales engine. So why wait? Pick up one of these game-changers and watch your numbers soar because knowledge truly is power in the realm of sales.

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