6 Email Templates to Boost Sales

By in Sales

By in Sales

Key Takeaway: Effective email marketing focuses on personalization, timing, and engaging content. Re-engage dormant customers, use social proof, and create urgency with limited-time offers. Use these email templates to boost sales strategy. Success lies in sending the right email to the right person at the right time. Tailor templates to fit your audience for maximum impact.

Looking to boost sales and revenue? In today’s fast-paced business world, email is key for connecting with customers. Effective email templates are crucial for successful email marketing and increased sales.

If you’re in sales, management, or own a small to mid-sized business wanting sales improvement, check out this article. Discover six powerful email templates to enhance sales and boost revenue. Suitable for companies with web leads, sales automation, lead response, B2B services, and aiming to enhance sales efficiency and CRM integration.

We recognize each business is unique with different goals. That’s why we offer a range of email templates for various purposes and audiences. Use these templates to craft compelling emails that engage readers and prompt them to make a purchase.

So, without further ado, let’s dive into the six email templates that can help boost your sales!

1. The Welcome Email

The welcome email is an essential template to have in your arsenal. It is typically sent to new subscribers or customers and serves as the first point of contact between you and your potential customers. This email sets the tone for future communication and helps establish a relationship with your audience.

In this email, you can introduce yourself or your company, share some useful information about your products or services, and provide a warm welcome to your new subscribers. You can also use this opportunity to offer them a special discount or freebie as an incentive for signing up. This will not only make them feel valued but also encourage them to take action and make a purchase.

2. The Follow-Up Email

As a salesperson, following up is crucial for converting leads into customers. The follow-up email template is perfect for sending reminders or checking in with potential clients who have shown interest in your products or services but haven’t made a purchase yet. You can use this email to address any concerns they may have, offer additional information or resources, and remind them of the benefits of your products or services.

The key here is to be persistent but not pushy. Your follow-up emails should be friendly and personalized to make your potential customers feel valued and keep your brand top-of-mind.

3. The Cross-Sell or Upsell Email

If you have existing customers, the cross-sell or upsell email can be an effective way to boost your sales. This template is perfect for offering complementary products or services to your customers based on their previous purchases. For example, if a customer bought a laptop from you, you could offer them a discount on accessories like a mouse, laptop bag, or external hard drive.

You can also use this email to upsell a higher-priced version of the product they have already purchased. This is an effective way to increase your average order value and boost revenue.

4. The Limited-Time Offer Email

Creating a sense of urgency is a proven sales tactic, and the limited-time offer email template does just that. This email is perfect for promoting special deals or sales that have a time limit, such as a flash sale or holiday promotion.

By creating a sense of urgency, you can encourage your audience to make a purchase quickly before the offer expires. You can also use this template to target customers who have abandoned their carts or shown interest in specific products but haven’t made a purchase yet.

5. The Testimonial or Case Study Email

Social proof is a powerful tool in sales and marketing. People are more likely to make a purchase if they see positive reviews or testimonials from satisfied customers. The testimonial or case study email template is perfect for showcasing the success stories of your previous clients and how your products or services have helped them achieve their goals.

This can help build trust and credibility with potential customers, making it more likely for them to convert into paying customers.

6. The Re-Engagement Email

It’s inevitable that some of your subscribers or customers will lose interest over time. That’s where the re-engagement email template comes in. This email is perfect for targeting inactive or dormant subscribers and rekindling their interest in your brand.

You can use this email to offer a special discount or freebie, share new updates or products, or simply ask for feedback to understand why they have lost interest. This can help bring back inactive customers and boost sales.

How Does Leverly Help You?

Leverly takes the complexity out of managing sales leads, ensuring that your business never misses a beat. With cutting-edge technology, it intelligently prioritizes incoming leads, so your sales team can focus on what they do best—closing deals. Leverly isn’t just about lead management; it essentially acts as your digital sales assistant.

By facilitating instantaneous connection with potential customers through direct calls and providing essential lead information at your fingertips, Leverly not only boosts efficiency but significantly enhances the chances of converting leads into loyal customers.

In essence, Leverly equips your business with the tools necessary for optimizing the final, critical step of the sales funnel, directly speaking to leads, thus ensuring your sales strategy is as dynamic and responsive as the market demands.


Refer to our FAQs for concise, direct answers, helping you quickly resolve common questions.

How do I know which email template is suitable for my business?

It depends on your business goals and target audience. Consider your target audience’s preferences, pain points, and buying behavior to determine which template will be most effective.

How often should I send these emails?

The frequency of email sending will depend on your business and target audience. It’s essential to find the right balance between staying top-of-mind and not overwhelming your subscribers with too many emails. Test different frequencies to see what works best for your business.

Will using these templates guarantee an increase in sales?

While these templates have proven to be effective in boosting sales, there is no guarantee. It’s crucial to continuously track and analyze your email performance and make adjustments accordingly.

Can I use these templates for B2C businesses as well?

Yes! While these templates are primarily geared towards B2B services, they can be adapted for B2C businesses with some modifications. Consider the needs and preferences of your target audience and make adjustments accordingly.


Email marketing can be a powerful tool for driving sales, but it’s crucial to have the right approach. These six email templates are designed to help you connect with your audience, build trust, and ultimately boost your sales.

Remember to always personalize your emails, track performance, and make adjustments as needed to see the best results. With the right strategy and execution, email marketing can be a valuable asset for your business growth.